Dollar innerwear brand ambassador as Akshay replaces Salman

 New Delhi, Jan 22 : Bollywood star Akshay Kumar has replaced Salman Khan as the face of innerwear brand Dollar Club and the company plans to spend about Rs.25 crore on the ad campaigns.

"Dollar Industries is tipped to spend up to Rs.25 crore for the campaign in the next one year. The new commercials featuring Akshay Kumar are likely to hit the air in the first week of February," said Krishan Gupta, director of Dollar Industries Ltd, in a press statement.

"This is going to be my first endorsement in the knitted innerwear segment. I am happy to be associated with Dollar Innerwear because there is a perfect fit between Dollar and me, since the brand stands for style of the future generation and I have been always a style statement for younger generation," he said.

The actor will soon be going to a foreign locale to shoot a TV commercial for the brand.

“Big Switch” has given me a reality check – Genelia D’Souza

Headlines: Siblings better role models than parents  | Soren to discuss anti-Maoist operation with PM  |
‘ Big Switch ‘ has given me a reality check : Genelia D’Souza

Posted by admin on Jan 18th, 2010 and filed under Bollywood, Bollywood News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

New Delhi, Jan 18 (Inditop.com) Actress Genelia D’Souza says she has become more aware of the extent of poverty in India after hosting reality TV show “Big Switch”, which featured 10 rich children who gave up their comfortable lifestyles to fulfil the dreams of slum children.

“‘Big Switch’ was about a rich dreamer giving up his dreams to make another dreamer’s wish come true – helping someone who couldn’t afford to realise his or her dream. I have seen some of the most emotional moments between the rich and poor kids, which has given me a serious reality check in life,” Genelia told Inditop over phone from Mumbai.

“There’s so much poverty in India, yet the people in slums have the courage to dream. I took up ‘Big Switch’ simply because it was a reality show in good light. The concept exuded positivity, and the soul of the show was very clean,” she added.

The show, which aired on UTV Bindass, had its finale Saturday. Genelia played a host, a friend and an advisor to all the children throughout the show. She says she was extremely touched during one episode.

“I have seen the rich kids do some of the sweetest things for their slum friends. I have seen them going to the extent of collecting cow dung with their bare hands – and all this for someone they have no relation with. I had tears in my eyes that day and it really gave me a reality check,” the 22-year-old said.

Though Genelia is happy with the way her small screen debut turned out, she isn’t too sure if she will be seen on television shows again soon.

“I haven’t really thought about doing any other shows on TV. Films are my main focus at the moment. I have been working very hard for them,” she said.

Genelia has been juggling between the southern film industry and Bollywood for the past five years but it was Imran Khan-starrer “Jaane Tu…Ya Jaane Na” that brought her to the forefront of Hindi movies.

Her latest movie “Chance Pe Dance”, which paired her with Shahid Kapoor, released to average reviews Friday. Genelia is now working with the likes of Anees Bazmee in “It’s My Life” and David Dhawan-John Abraham in “Hook Ya Crook”.

Asked if there were any specific roles she wanted to do, Genelia said: “I have never planned my career. Whatever comes my way, I try and make the best of it.”

Salman Khan’s Veer film actress Zarine Khan at Big FM studios at Andheri.

Headlines: Siblings better role models than parents  | Soren to discuss anti-Maoist operation with PM  |
‘ Big Switch ‘ has given me a reality check : Genelia D’Souza

Posted by admin on Jan 18th, 2010 and filed under Bollywood, Bollywood News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

New Delhi, Jan 18 (Inditop.com) Actress Genelia D’Souza says she has become more aware of the extent of poverty in India after hosting reality TV show “Big Switch”, which featured 10 rich children who gave up their comfortable lifestyles to fulfil the dreams of slum children.

“‘Big Switch’ was about a rich dreamer giving up his dreams to make another dreamer’s wish come true – helping someone who couldn’t afford to realise his or her dream. I have seen some of the most emotional moments between the rich and poor kids, which has given me a serious reality check in life,” Genelia told Inditop over phone from Mumbai.

“There’s so much poverty in India, yet the people in slums have the courage to dream. I took up ‘Big Switch’ simply because it was a reality show in good light. The concept exuded positivity, and the soul of the show was very clean,” she added.

The show, which aired on UTV Bindass, had its finale Saturday. Genelia played a host, a friend and an advisor to all the children throughout the show. She says she was extremely touched during one episode.

“I have seen the rich kids do some of the sweetest things for their slum friends. I have seen them going to the extent of collecting cow dung with their bare hands – and all this for someone they have no relation with. I had tears in my eyes that day and it really gave me a reality check,” the 22-year-old said.

Though Genelia is happy with the way her small screen debut turned out, she isn’t too sure if she will be seen on television shows again soon.

“I haven’t really thought about doing any other shows on TV. Films are my main focus at the moment. I have been working very hard for them,” she said.

Genelia has been juggling between the southern film industry and Bollywood for the past five years but it was Imran Khan-starrer “Jaane Tu…Ya Jaane Na” that brought her to the forefront of Hindi movies.

Her latest movie “Chance Pe Dance”, which paired her with Shahid Kapoor, released to average reviews Friday. Genelia is now working with the likes of Anees Bazmee in “It’s My Life” and David Dhawan-John Abraham in “Hook Ya Crook”.

Asked if there were any specific roles she wanted to do, Genelia said: “I have never planned my career. Whatever comes my way, I try and make the best of it.”

Sridevi-Boney Kapoor to distribute Ishqiya in India

New Delhi, (BollywoodWorld.com) Boney and Sridevi Kapoor’s film and television entertainment company BSK Network and Entertainment Pvt Ltd has acquired the all-India theatrical domestic distribution rights of Vishal Bhardwaj’s forthcoming movie “Ishqiya”.

Releasing Jan 29, the movie is BSKs first release this year after its last year’s hit “Wanted”, a statement released by the company said.

Co-produced by Shemaroo Entertainment and Bharadwaj, it is the directorial debut of Abhishek Chaubey. It stars Naseeruddin Shah, Arshad Warsi and Vidya Balan in the lead.

Apart from “Ishqiya”, BSK will also release two of its in-house productions – “Milenge Milenge” and “It’s My Life” – this year.

Other future projects in BSK’s kitty include “Mr. India 2″, “Be Positive” and “Most Wanted”.


  New Delhi, (BollywoodWorld.com) Boney and Sridevi Kapoor’s film and television entertainment company BSK Network and Entertainment Pvt Ltd has acquired the all-India theatrical domestic distribution rights of Vishal Bhardwaj’s forthcoming movie “Ishqiya”. Releasing Jan 29, the movie is BSKs first release this year after its last year’s hit “Wanted”, a statement released by the company said

I’am very much single and ready to mingle – Shahid Kapoor

New Delhi, (BollywoodWorld.com) After being linked to a string of actresses, Bollywood star Shahid Kapoor has finally cleared the air about his relationship status. He says he is very much single.

“I am very much single, available and definitely ready to mingle,” Shahid said on Sony TV’s new reality show “Lift Kara De”.

Shahid came as a celebrity guest on the show, which is hosted by filmmaker Karan Johar, and produced by Yash Raj Films.

The 28-year-old found himself on sticky ground when Johar asked him about his link-up with “Rab Ne Bana Di Jodi” actress Anushka Sharma, with whom Shahid is featuring in Parmeet Sethi’s untitled directorial debut.

“You had better ask Parmeet that question. After all directors have all the fun these days!” he quipped.

“I want to clarify that I am not dating Priyanka Chopra or anybody else,” added Shahid.

“Lift Kara De” features 20 celebrities, who feature one by one each week, and get to meet their biggest fan. The episode featuring Shahid will be on air Friday at 8 p.m.

When Big B stole Shahrukh’s lunch

New Delhi, Bollywood megastar Amitabh Bachchan has proven he is no less than his “Paa” character Auro in real life. The sexagenarian was at his impish best at a recent awards ceremony when he went and “stole” food from superstar Shah Rukh Khan’s vanity van.

“I came in early and went straight to the back into the vanity van, to get ready and be made up for the presentation of the ‘Teen Patti’ promotion skit we were doing,” Amitabh posted on his blog www.bigb.bigadda.com Sunday night.

“Hunger pangs almost ripped my stomach apart and I stepped out and into Shah Rukh’s vanity (van) opposite mine and stole some of his salad that he was gorging into – he having missed his lunch as well,” added the 67-year-old.

Big B, as he is fondly called, bagged the best actor award for his performance in “Paa” at the 16th Annual STAR Screen Awards that was held Jan 9 in Mumbai.

I’ll live life on my own terms in 2010 – Sonam Kapoor

New Delhi, Bollywood actress Sonam Kapoor has many New Year resolutions, including her choice of living life on her own terms in 2010.
“Always live your life on your own terms is what has been my lesson in 2009 and I’m going to apply it in 2010,” Sonam posted on her Twitter page.
“(My) New Year resolution – (I’ll) make sure I take myself less seriously and be more patient. And have fun and make no excuses,” she added.
In the new year, the 24-year-old is looking forward to her new films “Aisha” and “I Hate Luv Stories”.